How Important Is Local Search

How Important Is Local Search?

By | Business, Business Services, Consultation, Promote Your Business, SEO, Strategy, Successful Marketing | No Comments

How important is local search?  So important that without it you are pretty much guaranteed to go under.  Some of the most common questions we get regarding the how important is local search are:

Is having a Google Plus page enough?

Is having a YouTube channel enough?

I have a website, isn’t that enough?

Why does my competitor pull up when I Google My Business?

How Important Is Local Search

Being located in Grand Junction Colorado could be a good thing and a bad thing for us.  From a local search perspective we show up great, from a national perspective we show up great as well.  That is because we have spent a lot of time and energy focusing locally on the areas we wanted to expand in and nationally i different areas. The local search has played a huge role in our rise in local business, of course in the areas we want to grow locally.

How did we do it?

We have always paid attention to the search engines and how people search.  Updates from Google, Bing and Yahoo will follow the trends of how the general public searches and over the years more and more people are including specific locations.  However if your site isn’t keyworded, and constantly SEO with the locations then you are going to have a harder time showing up.

We were early adopters of Google Plus, Google My Business, and Google Maps. This has helped us in the local search more than anything.  Many businesses don’t understand the difference between the 3 and they don’t know if they are on all of them if any.  Simply put, you need to be there, if you aren’t get a professional to help you figure it out.

One simple way to discover if you are listed correctly is to go to www.gybo.com and see if you are there, and are you there correctly?  A really simple way to make sure that all your listings are correct is to use a service like Moz Local and get all your information correct in one spot and they take care of the rest.  The last tip to make sure you are showing up in local search is to make sure that you are listed on Yelp. Even if you aren’t a restaurant, you need to be on Yelp.  Why?  Because 90% of search results will return a local Yelp listing.  If you aren’t there, your competitor probably is.

Search Engine Marketing is Overwhelming

We know that all this terminology and other stuff is not really your cup of tea.  That is why we provide services to help you through this.  It isn’t hard, but it does take time.  Did you hear that?  You can do this yourself!  I know there are those that won’t, so we will.  If you are overwhelmed by your search engine marketing or lack thereof call us, let’s chat!

Do you need a new website? A quick answer to a difficult question

By | Business, web design, Websites | No Comments

Do you need a new website? A quick answer to a difficult question.

Do you need a new website? It sounds so simple, but it is a really difficult question. Hopefully this article will help you come to a quick answer to a difficult question. Do you really need a new website? How important is it really? We have developed a quick online quiz to help you determine the answer pretty quickly. It is difficult for some businesses to really understand when it is time to freshen up their marketing and their online presence. Unfortunately, most of the time it comes too late. Don’t be that stressed out business owner watching your competition take business from you because you didn’t know when the right time was. Answer these 5 questions and get a solid answer, then let us help you through the rest.

Our resident website ninja Matt, says that anything older than 3 years should be updated with updated content, pictures, and lead capture widgets.  You wouldn’t have your sales people say the same thing for 3 years, so why would your website say the same thing?  Your website is your silent (or not so silent if you are doing it right) salesperson. Consumer behavior changes, search habits change and most of all your business changes.  Having an old website that doesn’t reflect the change in consumer behavior or the change in your business is simply not a true reflection of who you are.

How much does a new website cost?

The question should really be, how much will it cost you to NOT have a new website?  When was the last time you looked at your current website traffic and the conversion rate?  By not looking at these important factors you are missing business, no matter who is walking through your door.  The actual cost comes down to your budget.  Your budget will determine the performance of your website.  The quality of work will always be outstanding from our team, but we cannot make up your budget for you.  Sometimes these conversations need to take place in person or online, and we can help with that.  If you aren’t sure if you need a new website and what it would cost to get one, send us a shout and we will do a free analysis of your current website and suggestions on what a new website would bring to your business.

Why should we work with the Synergy Team?

Well, we are cool, at least we think so.  We also have a handful of clients who happen to think we are pretty cool too!  We believe that your business is your passion and our business is to discover that passion and put it into a story.  Online or in person, people want to feel your passion.  We are experts at making that passion come across through beautiful design, creative innovation and ideas not ads.  If you still need a few more reasons, shoot on over to our testimonials page and read what others have to say about the Synergy Team.  Go ahead, we will wait….  🙂

Why I deleted Facebook

By | Facebook, Social Media | No Comments

This may shock some of you, but I have deleted Facebook from my phone!  Now for the why I deleted Facebook story.  Is Facebook really all it’s cracked up to be?  You would think that I would say yes as a social media manager.  I’m going to shock you again and tell you right now, NO!  The purpose of social media is to be social but not at the expense of being anti-social in real life.  I recently decided that I was going to accept a challenge to get off Facebook and get into real life.  I noticed that I was missing out on things and I was also losing touch with the people around me.  For example, my husband and I fell into a really bad habit of being attached to our “electronic leashes” and couldn’t have our phones more than 2 feet away from us.  Those little red icons and notifications were so addicting.  You know the thought process “Oh, who needs me?”  ” Oh, who commented and said something to me?”  “Oh, who is doing whatever?”  It started to consume my life. If you haven’t read the infographic about the effect social media has on our brain, you should.   It is easy to do as a social media consultant because it is all I do every day, I get asked about it, emailed about it, even Facebook Messaged about it.  I don’t mind, it is my passion, but it is not my purpose. My purpose is to be present and to be the best me I can be, but how can I when my face is pointed down at a screen constantly?  How can I really be listening to the needs of my client or the business pain they need me to help them solve? I can’t, I wasn’t, and I wasn’t happy about it.

The Change

I struggled for a long time on how to fix this.  I couldn’t delete FB, what if someone needed me!  What if someone like a client needed me to address something or answer a question on their page?  What if…..  I kept coming up with excuses.  Then finally one night my little guy picked up a square block and started to use it like a smart phone and I about cried.  I deleted the Facebook application off my phone right away.  I instantly put my phone to the side and didn’t pick it up for the rest of the night.  You know what happened?  NOTHING, not one person got mad, not one page got hacked not one bad thing happened.  I didn’t lose any friends, I didn’t lose any followers and I didn’t even lose a client.  Those little red icons and notifications no longer ruled my day!!  I still have to have the application to manage my clients pages from a mobile device in case of an emergency, but the hours and hours of endless scrolling were gone!

The Reward

So 1 week into my Facebook hiatus and you know what did happen?  I became more productive than I have ever been.  I watched my little boy play cars for an hour and just marveled at his imagination.  I was so into his world, I even came up with a great campaign for a client while I was NOT on Facebook.  I connected and laughed and truly enjoyed the people around me whoever that was.  I became more attentive to my clients and realized that I had missed a few things.  I felt joy and happiness and peace and a sense of NOT being pulled in a million directions.  My husband and I talked over dinners and we laughed, we actually looked at each other and I remembered how handsome he is.  I engaged in conversations with tone and inflection not punctuation and emojis.

Moving Forward

So how can I correctly manage a clients social media presence without being on social media all day long every day?  Easy, you get help, but you even give your help a break from social media.  I am still on social media and it is still very much a part of my life, but it is no longer the ruler of my time and my day and my life.  It is my passion, but not my purpose.  My purpose is to be a helpful, present consultant and listen to the needs and pain of my clients.  My purpose is to be a positive influence in their lives and businesses, to provide sound advice on marketing and digital media in a world of clutter.  How could I do that if I wasn’t all in because of the constant notifications and dings?  My purpose is to be the best me I can possibly be without distractions and a false sense of importance.

All In

This change has shifted not only my life, but my business.  I have stopped looking at social media from just a consumer perspective, but rather, if I am like most consumers I was bombarded with crap all day long in my feed.  My time on social media is limited, so brands have very little time to reach me and catch my attention.  Rather than take that as a negative I started approaching every client as though they only had 1 chance to catch someones attention because this person limits their social media time.  (Although studies show that FB users typically spend 70+ minutes a day on social media with 87% of that time on mobile) When I started approaching every client with that strategy, the game changed.  I have always approached social strategy with the user in mind, but my perception of the user changed when I realized my struggles were everyone else’s struggles.  I am not saying that social media is evil and you shouldn’t do it, what I am saying is do it in moderation, and as a business do it with a crystal clear purpose and strategy.  Don’t just do it to do it.  Nike was wrong on that one when it comes to business and social media.  I hope you enjoyed this read and found some sort of help in deciding what to do with your social media time and your strategy.  If you still need help, reach out!  I would love to sit down and analyze your business and find some productivity hot spots!

Is Social Media Really That Easy?

By | Facebook, Social Media | No Comments

Is social media really that easy?  In short, NO!  There is nothing easy about it.  It takes time, preparation, strategy, time, education, time, software, time and above all time.  Are you seeing a common thread here?  We get asked at least once a week “Why can’t I just have my neighbors kid do it, or the receptionist or (insert random person here) do it?, It doesn’t seem that hard.”  REALLY?  You think that is what successful brands and businesses did, let a random person who is good on the computer or mobile phone handle their brand in the online space? No, no they didn’t.

My simple answer is “You can absolutely have (insert random person here) do it, and it will look like they are doing it too.  So if that is ok with you, it’s ok with me”  The expanded answer is this: Quit being so lazy with your social media marketing or any marketing for that matter.  This is your brand people!  This is your dream, your vision, your income, your responsibility, your livelihood.  The lack of importance placed on social media and digital media still blows my mind as we enter 2015. The amount of time that it takes to be in the digital space effectively is nothing to overlook.  So when people ask, where is the ROI with doing business with you guys the answer is kind of obvious.  You don’t have the time to do it right, so you don’t have to do it. That is some ROI.  Of course there is always additional ways to show the return on investing in your social media, but the time you save is a simple way to look at it.

I recently found a great infographic from The Whole Brain Group that is just a small sample of a checklist you could use to make sure you are effective on social media.  As you look at this small portion of what social media is really all about ask yourself, do you really have time for this?  And if you don’t why on earth would you trust this amount of work and this representation of your brand to (insert random person here)?  After looking at this infographic and your head is spinning, give us a call, we will unwind you and get your social media under control.

WBG_Infographic_Social_Media_Checklist_V3_FIN

The effect social media has on our brain – INFOGRAPHIC

By | Social Media, Strategy, Successful Marketing | No Comments

What is the real effect social media has on our brain?  We hear people talking about it all the time, but what is the real effect?  I know that we have taken a social media detox for a few days and literally felt better physically and emotionally.  We realize this can be strange coming from a digital agency that promotes the use of social media, but after reading this infographic from tolltreeforwarding it got us thinking about doing a social media detox a little more often.

The most interesting statistic about social media and your brain.

The average user is on Facebook 81 hours a year!  That is huge! Click this image to tweet this!  Tweet: The average Facebook user is on Facebook 81 hours a year! #thatsalittlemuch

But even more importantly, the amount of Oxytocin that our brain produces is insane, making it harder to give up social media than it is to give up smoking!! Do you think we will start to see some Facebook Anonymous Groups soon?

This inforgraphic will blow your mind!

The effect social media has on our brain

Now What?

Now you should tweet, share and +1 this infographic so your friends can see it and help you with your problem!  Just kidding, but in all seriousness, take a break every once in a while, it will do your brain and relationships some good!  Questions or comments?  Sound off below!  We would love to hear them!

Top 10 Reasons People Don’t Have A Social Media Strategy

By | Marketing, Social Media, Strategy | No Comments

The top 10 reasons people don’t have a social media strategy is just the beginning when I sat down and looked at all the reasons I have heard over the last 5 years.  Education is key, but when I do education I still continue to hear the same excuses.  I figured that if the people who come to my classes feel this way, others probably do too!  So I have compiled a list of the Top 10 Reasons People Don’t Have A Social Media Strategy and we are going to break them down and provide solutions over the next few weeks.  But first, let’s look at the list compiled together and see what the common theme is.  There is usually one solution to a lot of questions, but the delima is if people will hear the solution and be willing to jump when the answer is presented to them.  I have to look at some of these and laugh a little on the inside, but never the less, here we go:

Top 10 Reasons

Top 10 Reasons People Don’t Have A Social Media Strategy

  1. I don’t know how it works
  2. I don’t have the time to learn how it works/or to actually do it once I know how it works
  3. I don’t know what the benefit to me or my business is
  4. There are too many platforms/it is confusing
  5. No one cares what I have to say
  6. It is just for kids, I want to reach MY customers
  7. It is always changing and it frustrates me
  8. I tried it once, nothing happened
  9. I don’t want to say something stupid/ I don’t want to look stupid
  10. I do have a strategy, my neighbors kid does my social media

What is the common theme?

Do you see a common theme?  I do, I see fear.  Let me ask you this Mr/Mrs. Business Owner, were you afraid when you started this business or you knew everything that was going to happen?  You knew that you wouldn’t have any competition, or training issues or changes in software, or changes in the economy, or your customer base would change, or you wouldn’t be confused or frustrated?  I bet you did, but you figured it out right.  Or did your neighbors kid figure it out for you?  On a side note ~ hiring the neighbors kid is NEVER a good idea unless that is what they do for a living.  Would you trust them with your books?  Then why would you trust them with your online reputation and communication with potential customers?  I digress…..  Fear is not a reason to not have a social media strategy.  Get with a pro, get some help and get out there!  If you don’t want to do it yourself, then outsource it.  For example, I don’t want to do my taxes or keep my books on a daily basis so I outsource it.  (and not to the neighbors kid)

Stick with us, I promise it is worth the wait.

If any of the reasons/excuses up there looked familiar to you then please come back and keep your eyes out for our new blog series where we will address each one and provide solutions with a video blog!  If you just can’t wait becuase you don’t want the fear to live in you anymore then click here and let’s start a conversation right away!

Preparing For a Social Media Consultation

By | Consultation, Facebook, Social Media, Strategy | No Comments

Preparing for a social media consultation ~ The Importance

Preparing for a social media consultation is just as important as your social media efforts, which is why most people are so unprepared when they meet with us.  I recently got an inquiry from someone I met in one of my many classes I teach and I offered to meet with them to help hone in on where their efforts should be focused.  A few days ago I received a Facebook private message from them with 3 documents attached.  I downloaded the documents and read them over a cup o’ joe in the morning.  I was blown away at how incredibly prepared this client was.  They are prepared to not just meet with me, but prepared to win and with a warriors heart.  I have so much information on this client including background, strengths, weaknesses, and most of all their passion.  I know and fully understand the why behind their product.  That is incredible!  It is also incredibly exciting for me!  I learned and began to believe their why, I understand the marketplace in which they are trying (and will I might add) dominate.  I understand their competitors and what they offer and I can see how their passion will override any product out there.  I can see clearly what their vision is of success and what they would like to happen in the digital space.  That is where I come in, they just don’t know where to start and how to get there.

Respect the process

Social Media ConsultationI am currently going through a transformation of our business where we are saying no to projects that don’t fit our area of expertise, I am trying to better manage our schedules to be more efficient.  I have turned down several offers and clients in the past few weeks and am finding it hard to fit in the consultations.  Well, what a breath of fresh air when I got this information from the client.  It showed me that they value my time, they value my expertise and they value me.  Yep, I want to work with that client, no doubt.  Not only do I want to work with them, I want to watch them succeed and be amazing.  That is so inspiring!  I appreciated not only their dedication to their product and their success but the respect for my time is what really inspired me.

 

 

 What should you do?

So what does it all mean?  Am I saying that I don’t want to take on new clients?  No, not at all.  Am I saying that if you aren’t prepared then I won’t meet with you?  Nope, not that either.  What I am saying is that you will get such a better result if you actually take your meeting with someone you want to manage your brand and social media online much more serious than just a quick meeting where you ask for social media management pricing information.  I want to help you, but you have to want the help, not just the relief of knowing it is done.  I can’t tell you how many times I say to someone in our office ~

“I can’t care about their business more than they do” Tweet: I can't care about their business more than they do.

When you do take the time to realize that you need to outsource your social media and hire someone to do it be prepared!  Here are a few tips and questions to ask yourself before you meet with someone or an agency to handle your brand in the digital landscape.  *Side note, if you have these questions prepared and the agency or person looks at you like you are crazy and pulls out a rate card – RUN!  RUN BABY RUN!!!

  • Who are you and why did you decide to start (product line, service, etc)
  • Do you have a personal attachment to this?  What is your passion?
  • Why would consumers care about your product and what is the feedback you have received so far?
  • What does the competitor market look like?
  • What do you know about the digital landscape?  (you don’t have to know everything, that is what we are here for)
  • What digital successes have you had so far?
  • What is your 3 year plan or goal for your company/product? (yes 3 years because social media and digital media take time)
  • How comfortable are you personally in the digital space?  (social media, search engines, etc)
  • What have you done to make sure your business is successful besides just meeting with me?

In Conclusion

Meeting with a social media manager or a digital manager is time and time is money.  Get your poop in a group and make the most of it.  I love helping people and I love watching their business grow, but more importantly I love meeting with people who value my time and respect my profession. It inspires me to want to work hard for them and be a digital honey badger.  If you read this and think, I want help!  I want to get off my bum and quit hoping and start doing then we should talk.  Be a warrior, have a warriors heart and let’s discuss your success and what it looks like in the digital world.  Fill out this form for a free consultation and watch what can happen with your brand.

Quit wasting your time with social media

By | Facebook, Social Media, Strategy | No Comments

There, we said it!  Quit wasting your time with social media.  If you don’t have a strategy, a plan, and a focused result you are looking for then YES!  You are wasting your time.  You know you are “supposed to be there”, says who?  The person who doesn’t even do a good job at it themselves?  You are also supposed to be doing a lot of things.  For example, you know you are supposed to exercise and eat right, but do you?  Probably not because you don’t have a strategy or a focused result you are striving for.  Just because someone says you are supposed to be there doesn’t mean that you should.  Going to the gym and walking aimlessly on the treadmill is pointless if you are trying to build your arm strength.  Get it?  Same applies to social media marketing, don’t just “be on Facebook” because some expert told you that you should be.  You should be on Facebook or any social media platform for that matter because you want a specific result from your efforts.  Do you want to build relationships?  Do you want to grow your online presence?  Do you want a tribe or community of people who view YOU as a the expert?  Then great, you should be on social media platforms….. but that isn’t all.  You should actually BE THERE!!!  Not just with a profile and a cool pic, be there, and be active.

Just quit already.

Nothing is more annoying to myself and your viewers than when you post some really good stuff for a week and then boom, nothing….. hello?? Bueller….. Bueller…….Oh well I guess they are gone.  Then OH you’re back… umm ok where did you go?  That is extremely annoying and frustrating to the people who have chosen to connect with you.  So you post a few more things and connect with more people and then do it all over again.  Those efforts are futile and pointless, and you should quit wasting your time with social media  You do more harm than good when you are not present and active in your social network.  So quit wasting your time.  I do a lot of education and the #1 excuse I hear for not being active on social networks is….. drumroll….. I don’t know how it works” Let me clue you in really quick….. it works if you work it, that is how it works.  It works like real life, you connect with people, you provide value to their lives, and you build a relationship, shocking I know!   How well do you think that relationship would be if you made a new friend and all of a sudden you fell off the face of the earth?  Doesn’t come across as very reliable right?  You are there, then you aren’t, then you are, then you aren’t.  Not reliable at all.  Is that the message you want to send?  I don’t think so.  Any time you have spent on social media is completely wasted and gone when you quit with your efforts and forget your focused result you want.

In conclusion.

So there you have it, you have my permission to quit wasting your time with social media.  Now, if you want to rock it and get some outstanding results with your social media and you don’t have time or desire to learn to be consistent then outsource it. (I happen to know a great company wink, wink,)  If not, then no worries mate, move on to something else.  Whatever you decide to do just do it, don’t kinda sorta do it, just do it.  Are you In or Out?  Leave a comment below or share this on your favorite social media site and let’s start a conversation!

How to use social media in order to promote your business

By | Business, Facebook, Marketing, Promote Your Business, Social Media | No Comments

As you well know, social media plays an important role in the existence of any business, and therefore you should definitely use it in order to gain more customers. However, you should keep in mind that social media can be used in several ways, each business owner choosing the best strategy for his business. Taking this into account it is safe to say that even if social media has a great influence over your business, you should be very attentive to the way you are going to use it. If you find the best way of using social media marketing you will be able to develop a successful business. Even if it looks simple, this is actually a difficult task, and therefore you should be attentive to all of it.

If you are looking forward in using social media marketing in order to promote your business, you should take into account the following facts that might help you during the entire process.

  • Hire someone professional

One of the first things you should keep in mind is the fact that social media is not a hobby, at least not when the fate of your business is at stake. This means that you should not handle this alone, especially if you do not have enough free time. On the other hand, you should not hire someone who does not have experience in the marketing field. There are many students, and even children, who know how to use social media websites. However, they do not have the necessary marketing skills in order to help you in an effective manner. Therefore, even if you pay a higher amount of money, this will be an investment that will come back to you.

  • Have several marketing strategies

Everyone has to agree that social media plays an essential role in the life of any business, being one of the most successful marketing strategies. However, no matter how successful it may be, you should never depend solely on social media. You should keep in mind that this is a risky movement that may cost you a lot. Additionally, you should also know that the official website will always be more important than any social media website, and therefore you should not ignore it.

  • Invest money and time

Every business needs some investment, and therefore you should keep in mind that you will have to pay a price in order to have a great marketing strategy. Even if social media marketing is cheaper than the other forms, you still have to pay a certain amount of money in order to get it right. This means that this will not be for free. Even if there are many people who are using social media marketing without paying any money, their results are not very good.

Now that you have all this information concerning social media marketing you should be prepared to start on your own.